An overview of two major social media updates
Miss out on any of the recent updates that could have big repercussions for your digital marketing? Don’t worry—we’ve got you covered.
- Yahoo Local joins with Yelp for enhanced user experience
The short story: Digital-savvy dealerships have recognized the importance of Yelp reviews and Yahoo Local listings (along with other consumer review sites) for years now, but the integration of these two listings could shake up existing social media strategy. Yahoo Local pages will now integrate Yelp reviews and user-uploaded photos—good news for users, and potentially eases review management at the page level .
Since our original coverage of the merger over on our blog, much of the talk surrounding this merger has involved small business owvers' discovery of Yahoo Local reviews, many of them positive, disappearing to be replaced by Yelp reviews. Just another reason we recommend that our clients not all put their virtual reviews into one review site basket but instead evenly distribute them across the leading major review sites consumers care about most in order to have a balanced and positive presence online.
- Facebook unveils major new look for Business pages
The short story: Your Facebook Business page is the center of your engagement efforts on the largest social media site, so it’s safe to say keeping it updated with relevant and shareable content should be a big focus. But have you ever considered the layout of the page itself? With Facebook’s recent changes, it’s time to do just that.
The new page shifts to a one-column layout for updates that’s heavily reminiscent of the Twitter platform. This means page updates and interactions are now more graphically driven, while important business info, maps, and descriptions are easier to find in a new left-hand column. In addition, Facebook introduced new Admin tools to make it easier to find key metrics on the Insights page.
What’s next? We’re monitoring recently-introduced Facebook reviews to see how they fit into this new layout and how they affect visitors’ time on your page. Keep an eye on our blog to stay up to date or contact us to start a conversation today.