I’ve been traveling extensively lately as have many other 3
Birds team members. We’ve been at
conferences, dealer education events, strategy sessions, client visits,
community events sponsored by our clients and even the Googleplex! I don’t know what I would have done 10 years
ago before everyone had a smartphone.
There are weeks when I feel that I am doing 90% of my job from my iPhone
and my mini iPad. I’m not the only one.
Email is the most common smartphone activity for adults in the United States. In fact, 82% of smartphone users check their email on their device. Sending email communications that are well optimized for phones is no longer a “nice to have” feature – it is mission critical. How do your emails render on a smartphone or a table? What does your mobile presence look like? Do you have a mobile website or is your website device adaptive? Do you know the difference? Maybe you are feeling anxious that this is one more thing that you have to remember to ask your vendor-partners about.
3 Birds is proud to announce that our clients need not worry about this. We’ve handled everything for you when it comes to your engagement websites where your newsletters and email campaigns are published after they are delivered to you customers’ inboxes. 3 Birds engagement sites are now device optimized meaning that the websites detect the type of device being used to view the site – smartphone, tablet, PC – and adapt accordingly. Our clients don’t need to do a thing and there is no additional fee. Our beautiful mobile site is included as part of our offering, as it should be. Go ahead and check out this newsletter (or your dealership’s newsletter if you are already a 3 Birds customer) on your smartphone. We hope that you love it as much as we do. Some of our clients have remarked that they like the mobile version of their newsletter engagement site better than the mobile version of their main website!
If you’re not a 3 Birds’ customer yet and you want to be one of the cool kids with the best looking device optimized newsletter engagement website in the automotive industry, click here to contact us for more information or email me directly at firstname.lastname@example.org, but don’t be surprised if I answer your email from my iPhone.