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7 Workshops To Attend at the NADA Convention & Expo 2014

3 Birds NADA 2014

Our team at 3 Birds is just days away from attending the 97th NADA Convention & Expo in New Orleans. We’re looking forward to meeting new dealers, as well as industry leaders, and sharing the latest innovations in digital marketing.

Though we anticipate engaging visitors at our booth, we know that the Convention will provide additional resources, such as free workshops, to help you accelerate your business. Check out our top workshop picks for greater insight into driving sales, digital strategies, service retention and more!

Cross-Promotion Events to Drive Immediate Sales
When two brands unite to promote a product or service, it can greatly benefit both parties. This workshop will show you how to create effective cross-promotional strategies for your dealership to increase sales and service retention.
Why should I attend? Learn how to supplement digital solutions with an easy, proven marketing technique.
Schedule: 1/24/2014 - 2:00pm - 3:15pm (Room 206 – 207)
1/25/2014 - 10:30am - 11:45am (Room 228 – 230)
1/27/2014 - 2:30pm - 3:45pm (Room 278 – 280)
Presenters: Roy Bavaro, DCH Auto Group, South Amboy, NJ;
Cheril Hendry, Brandtailers, Irvine, CA

Ladies and Gentlemen: Meet Your Customer
Did you know there are six types of car shoppers? Fortunately, this workshop will show you how to tailor unique car buying experiences for each one. Guests will also learn more about factors that contribute to personalized experiences, such as internet savvy and effective communication.
Why should I attend? Discover how satisfactory service can facilitate customer engagement and increase your dealership’s bottom line.
Schedule: 1/24/2014 - 3:45pm - 5:00pm (Room 220 – 222)
1/26/2014 - 10:30am - 11:45am (Room 348 – 349)
1/27/2014-10:45am - 12:00pm (Room 232)
Presenter: Alan Smith, AutoTrader.com, Atlanta, GA

Online Strategies for Winning Gen X and Gen Y Buyers
Attend this workshop to get an inside look at the online shopping behavior of a core demographic of new-car buyers: Gen X and Gen Y.
Why should I attend? Learn how to win over a considerable segment of auto consumers without stepping foot outside your dealership.
Schedule: 1/24/2014 - 12:15pm - 1:30pm (Room 352)
1/25/2014 - 10:30am - 11:45am (Room 267-268)
1/27/2014 - 2:30pm - 3:45pm (Room 352)
Presenter: Pat Ryan, MAX Digital, Chicago, IL

Market Parts and Services to Today’s Online Customer
Maximizing service is one of the biggest challenges that dealers face today. This workshop will discuss how to increase your service and parts revenue and what's new on the landscape of fixed operations.
Why should I attend? Fixed operations solutions can ultimately help your dealership boost sales in the parts and service department.
Schedule: 1/24/2014 - 3:45pm – 5:00pm (Room 353-355)
1/25/2014 - 10:30am – 11:45am (Room 271-273)
1/26/2010 - 10:30am – 11:45am (Room 353-355)
Presenter: Peter Leto, Google, Inc., Birmingham, MI

Ten Ways to Enhance Service Retention and Profits
This session will equip dealers with the knowledge to boost revenue and improve customer satisfaction. Additionally, guests will learn more about successful tactics for service retention, such as extended hours and seminars for new car owners.
Why should I attend? Gain valuable insight into building lasting customer relationships and establishing your service department as a primary resource for buyers’ service needs.
Schedule: 1/24/2014 - 12:15pm - 1:30pm (Room 224)
1/26/2014 - 10:30am - 11:45am (Room 350 – 351)
1/26/2014 - 3:30pm - 4:45pm(Room 203 – 205)
Presenters: Robert Atwood, NADA Dealer Academy, McLean, VA;
David Martin, The Mar-Kee Group, Daphne, AL

After visiting one of our recommended workshops, we invite you to visit the 3 Birds Booth 1459 to learn more about our industry-leading digital solutions, brand awareness, and increasing sales and retention opportunities for your dealership.