Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience
3 Birds is proud to announce that Gary Marcotte has joined our board of advisors, effective immediately. Gary is most noted for his 13-year-tenure with AutoNation, Inc., America’s largest automotive retailer. Most recently, he served as Senior Vice President of Marketing for the company, leading the eCommerce department and AutoUSA lead distribution network from unprofitability to several consecutive years of profitability and growth. His previous roles with AutoNation included Senior Vice President of eCommerce, Vice President of New and Used Vehicle Operations, e-Commerce and other Retail Operations.
With over 25 years of automotive experience, Gary is a highly-sought speaker for his thought leadership and experience in revolutionary product and service development. As Director of Operations at Driver's Mart Worldwide, Inc., he oversaw areas including product sourcing, information technology, and operating standards. Before Driver’s Mart, he helped launch Toyota Motor Corp.'s Lexus Division and pioneered the automaker’s Certified Pre-Owned Car program—the first of its kind in the industry.
In his advisory role at 3 Birds, Gary brings a passion for ongoing digital development and exploring new avenues for strengthening customer retention and loyalty. 3 Birds Marketing founders Layton and Kristen Judd are especially honored to welcome Gary as a board member. “We have known Gary as a colleague and friend for years, and we’ve been looking for a way to utilize his vast experience at 3 Birds,” says Layton Judd, President & CSO. “With our recently-launched Fixed Operations Retention Suite and the upcoming updates to our all-in-one digital marketing platform, it’s the perfect time to welcome Gary to the nest.”
You can follow Gary on Twitter at https://twitter.com/GaryJMarcotte. Stay tuned for more information on Gary’s work with 3 Birds!